Here’s a 7-minute capture from a Japanese variety program. The story-line of this sketch is as follows: A character called “Hard Gay” (by comedian Masaki Sumitani aka “Lazer Ramon”) thinks that the “Hoo!” in Yahoo! is stolen from his often used exclamation and goes to visit Yahoo! headquarters to try to get a deal. He wants to be in their ads, even goes to prove that he’s popular by auctioning off his hat to Yahoo! online auction site. Sure enough, the hat’s bidding jumps to about $250 pretty quickly. It’s obvious Yahoo! cannot use this character for promotion, so “Hard Gay” goes off to prove what he can do.